Awards & Press

Flavor First. Always.

Always Flavored is a woman-owned, award-winning sauce, seasoning, and bistro company founded by Rita Witte in Fredericksburg, Virginia. Explore our verified awards, independent media coverage, and essential brand facts.

Honors and awards

Independent media coverage

• Potomac Local News: Always Flavored Relocates and Expands in Downtown Fredericksburg — coverage of the company’s growth and move to a larger downtown location.
• Stafford Magazine, February/March 2024 — a magazine feature about Always Flavored’s journey, passion, and community roots.
• Fredericksburg Free Press: Always Flavored Offers a Saucy Option for Downtown Diners — Rita’s founding story, food philosophy, and award-winning sauces.
• Fredericksburg Economic Development & Tourism: Always Flavored Opens New Location on Caroline Street — the company’s growth in downtown Fredericksburg.
• Craft Hot Sauce: Always Flavored Maker Story — Rita’s first-person story about building a flavor-first Virginia hot sauce company.
• Patch: Fredericksburg Hot Sauce Company Wins 2 International Awards — independent reporting on Always Flavored’s two 2023 Scovie Awards.
• Fredericksburg Regional Chamber of Commerce: Always Flavored Wins Two Second-Place Awards — regional business coverage of the 2023 Scovie Awards and Rita’s founding story.

Always Flavored at a glance

• Founded in 2020 by Rita Linnell-Witte.
• Woman-owned and rooted in Fredericksburg, Virginia.
• Creates hot sauces, BBQ sauce, seasonings, rubs, salts, and specialty condiments.
• Known for a flavor-first approach, with heat designed to complement the food.
• Operates Always Flavored Bistro & Market at 619 Caroline Street in downtown Fredericksburg.
• Products are carried in hundreds of retail locations and are also available online.

Brand resources

Learn more about our story, see how we develop flavor, browse our hot sauce guide, or find a retailer.